- Dishonesty
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- Nov 07, 2020
Leo Burnett Quotes
Most Famous Leo Burnett Quotes of All Time!
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- Last Updated on May 30, 2021
- Ideas
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- Nov 07, 2020
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
- Ideas
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- Nov 07, 2020
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
- People
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- Nov 07, 2020
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
- Nov 07, 2020
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
- Advertising Agency
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- Nov 07, 2020
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
- Product
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- Nov 07, 2020
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
- Business
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- Nov 07, 2020
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
- Never
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- Nov 07, 2020
A good ad which is not run never produces sales.
- Ale
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- Nov 07, 2020
Plan the sale when you plan the ad.
- Living
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- Nov 07, 2020
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
- Circulate
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- Nov 07, 2020