- Never
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- Nov 07, 2020
David Ogilvy Quotes
Most Famous David Ogilvy Quotes of All Time!
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- Last Updated on May 30, 2021
- Experience
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- Nov 07, 2020
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
- May
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- Nov 07, 2020
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
- Bad Manners
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- Nov 07, 2020
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
- Left
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- Nov 07, 2020
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
- Few Men
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- Nov 07, 2020
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
- Business
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- Nov 07, 2020
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good
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- Nov 07, 2020
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- Lamp
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- Nov 07, 2020
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- Drawing
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- Nov 07, 2020
A good advertisement is one which sells the product without drawing attention to itself.
- Afraid
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- Nov 07, 2020
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
- Creative
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- Nov 07, 2020
If it doesn't sell, it isn't creative.
- More
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- Nov 07, 2020