- Idiots
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- Nov 07, 2020
David Ogilvy Quotes
Most Famous David Ogilvy Quotes of All Time!
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- Last Updated on May 30, 2021
- Genius
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- Nov 07, 2020
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
- People
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- Nov 07, 2020
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
- Clients
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- Nov 07, 2020
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
- Advertising
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- Nov 07, 2020
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
- Never
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- Nov 07, 2020
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
- Entertainment
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- Nov 07, 2020
I do not regard advertising as entertainment or an art form, but as a medium of information.
- Nov 07, 2020
The consumer isn't a moron; she is your wife.
- Buy
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- Nov 07, 2020
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
- Down
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- Nov 07, 2020
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- Copy
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- Nov 07, 2020
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- Me
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- Nov 07, 2020
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
- Better
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- Nov 07, 2020
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
- Evil
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- Nov 07, 2020
Advertising is only evil when it advertises evil things.
- Evil
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- Nov 07, 2020
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
- He
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- Nov 07, 2020
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
- People
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- Nov 07, 2020