- Idiots
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- Nov 07, 2020
David Ogilvy Quotes
Most Famous David Ogilvy Quotes of All Time!
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- Last Updated on May 30, 2021
- Genius
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- Nov 07, 2020
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
- People
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- Nov 07, 2020
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
- Clients
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- Nov 07, 2020
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
- Advertising
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- Nov 07, 2020
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
- Never
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- Nov 07, 2020
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
- Entertainment
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- Nov 07, 2020
I do not regard advertising as entertainment or an art form, but as a medium of information.
- Nov 07, 2020
The consumer isn't a moron; she is your wife.
- Buy
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- Nov 07, 2020
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
- Down
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- Nov 07, 2020
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- Copy
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- Nov 07, 2020
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- Me
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- Nov 07, 2020
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
- Better
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- Nov 07, 2020
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
- Evil
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- Nov 07, 2020
Advertising is only evil when it advertises evil things.
- Evil
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- Nov 07, 2020
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
- He
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- Nov 07, 2020
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
- People
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- Nov 07, 2020
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
- Contribution
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- Nov 07, 2020
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
- Great
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- Nov 07, 2020
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
- Never
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- Nov 07, 2020
The advertisers who believe in the selling power of jingles have never had to sell anything.
- Experience
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- Nov 07, 2020
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
- May
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- Nov 07, 2020
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
- Bad Manners
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- Nov 07, 2020
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
- Left
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- Nov 07, 2020
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
- Few Men
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- Nov 07, 2020
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
- Business
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- Nov 07, 2020
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good
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- Nov 07, 2020
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- Lamp
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- Nov 07, 2020
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- Drawing
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- Nov 07, 2020
A good advertisement is one which sells the product without drawing attention to itself.
- Afraid
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- Nov 07, 2020
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
- Creative
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- Nov 07, 2020
If it doesn't sell, it isn't creative.
- More
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- Nov 07, 2020
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
- Never
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- Nov 07, 2020
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- Ignore
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- Nov 07, 2020
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
- Leaders
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- Nov 07, 2020
Leaders grasp nettles.
- Freedom
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- Nov 07, 2020
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
- Look
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- Nov 07, 2020
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
- Life
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- Nov 07, 2020
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- Doctor
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- Nov 07, 2020
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
- Experience
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- Nov 07, 2020
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
- More
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- Nov 07, 2020
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
- Living
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- Nov 07, 2020