- Grow
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- Nov 07, 2020
Top 10 Jorgen Vig Knudstorp Quotes
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- Last Updated on May 30, 2021
- Lego
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- Nov 07, 2020
If there was no Lego in Billund, there will almost be no Billund... Lego is Billund, and Billund is Lego.
- Experience
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- Nov 07, 2020
I don't like stuff that can only go into one set; I want stuff that can be applied across sets. It's a more real Lego building experience. And, of course, it's the same from a manufacturing point of view. I want elements that are universal; that gives me the best economics and best utilisation of the mould.
- Men
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- Nov 07, 2020
I don't buy this premise that the number of minifigures needs to be an equal amount to be gender neutral. Nobody makes artistic products like that; nobody makes a movie and says there has to be equal numbers of men and women.
- Fly
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- Nov 07, 2020
I've learned a lot on the fly, and I think, actually, my academic and management consulting background has enabled me to quickly pick up on a lot of disciplines.
- Go
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- Nov 07, 2020
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.
- Gamer
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- Nov 07, 2020
I think it's becoming very acceptable for adults and teenagers to be playful lifelong. You know, it's very acceptable to be a video gamer and be 35 years old. It's acceptable to be a Lego adult fan and build amazing things, even though you're 40 or 25 years old.
- Genius
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- Nov 07, 2020
What basically happens is that when a company becomes great, and I'm being a bit rude here, people think they're some kind of genius. So now we can move into all sorts of other businesses because the net bottom line is, it's because we're just geniuses. They become overconfident and expand too far.
- Own
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- Nov 07, 2020
Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.
- Innovation
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- Nov 07, 2020