Top 10 Anita Elberse Quotes

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Last Updated on May 30, 2021

Nov 07, 2020

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.

Make
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Nov 07, 2020

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.

Digital
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Nov 07, 2020

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

Nov 07, 2020

Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

Power
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Nov 07, 2020

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

Media
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Nov 07, 2020

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

Nov 07, 2020

Because they are inherently social, people find value in reading the same books and watching the same movies that others do.

Online
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Nov 07, 2020

No one disputes that online businesses offer much more variety than their analog counterparts.

Getting
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Nov 07, 2020

As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.

Entertainment
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Nov 07, 2020

The entertainment business remains a business of blockbusters, and increasingly so.

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