- Important
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- Nov 07, 2020
Tobias Lutke Quotes
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- Last Updated on May 30, 2021
- Optimism
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- Nov 07, 2020
I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism.
- Better
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- Nov 07, 2020
Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something.
- Children
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- Nov 07, 2020
I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on.
- Lot
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- Nov 07, 2020
I never cared a lot for school.
- Nov 07, 2020
I never went to university.
- More
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- Nov 07, 2020
I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it.
- Nov 07, 2020
I think I probably had to start a company, because I don't think I can work for other people.
- Poor
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- Nov 07, 2020
My early interactions with VCs were really, really poor.
- Problems
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- Nov 07, 2020
I have serious, serious problems with personas - with unauthentic individuals.
- Free
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- Nov 07, 2020
To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code?
- Different Kinds
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- Nov 07, 2020
Different people need different kinds of communication for it to have the same effect. That was something I had to learn.
- Principle
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- Nov 07, 2020
It's not a principle unless it costs you something.
- Company
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- Nov 07, 2020
Shopify has been a perpetually underestimated company at every point of its history.
- Peace
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- Nov 07, 2020
Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do.
- Canada
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- Nov 07, 2020
All of us in Canada have to be better at making a dollar count, because we have fewer dollars.
- Culture
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- Nov 07, 2020
Change has to be fundamental to a company's culture, or there is no way it can survive.
- Great
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- Nov 07, 2020
To me, a great company starts with a great product and ends with a great product.
- Immigrant
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- Nov 07, 2020
I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries.
- Law
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- Nov 07, 2020
I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law.
- Democracy
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- Nov 07, 2020
Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with.
- Must
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- Nov 07, 2020
Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices.
- Change
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- Nov 07, 2020