- Cooking
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- Nov 07, 2020
Steve Ells Quotes
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- Last Updated on May 30, 2021
- Company
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- Nov 07, 2020
Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.
- Mistakes
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- Nov 07, 2020
Looking inward and understanding where you made mistakes in the past helps you set up for change.
- Good
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- Nov 07, 2020
We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards - were not good enough.
- Food
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- Nov 07, 2020
We can assure you today that there is no E. coli in Chipotle. We have thoroughly tested our food, we have thoroughly tested our surfaces, and we are confident that Chipotle is a safe place to eat.
- Experience
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- Nov 07, 2020
I started Chipotle with the idea to create an experience that's fast - and not fast food.
- Day
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- Nov 07, 2020
When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We still do that.
- Me
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- Nov 07, 2020
We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.
- Citrus
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- Nov 07, 2020
I use a lot of citrus for seasoning. There's lemon or lime juice in just about everything, and that balances with salt very nicely. Things like toasted cumin seeds for the beans. The use of fresh herbs like oregano and cilantro.
- Attractive
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- Nov 07, 2020
After operating in three diverse markets, we have determined ShopHouse hasn't demonstrated an attractive unit economic model.
- Focus
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- Nov 07, 2020
When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.
- Experience
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- Nov 07, 2020