Rosser Reeves Quotes

Most Famous Rosser Reeves Quotes of All Time!

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Last Updated on May 30, 2021

Economics
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Nov 07, 2020

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Product
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Nov 07, 2020

Unless a product becomes outmoded, a great campaign will not wear itself out.

Nov 07, 2020

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Copy
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Nov 07, 2020

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

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