- Goal
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- Nov 07, 2020
Paul Rand Quotes
Most Famous Paul Rand Quotes of All Time!
We have created a collection of some of the best paul-rand quotes so you can read and share anytime with your friends and family. Share our Top 10 Paul Rand Quotes on Facebook, Twitter, and Pinterest.
- Last Updated on May 30, 2021
- Practical
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- Nov 07, 2020
I was too practical to want to be a painter.
- Best
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- Nov 07, 2020
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
- Company
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- Nov 07, 2020
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
- Geometry
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- Nov 07, 2020
You can't criticize geometry. It's never wrong.
- More
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- Nov 07, 2020
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
- Design
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- Nov 07, 2020
Good design doesn't date. Bad design does.
- Matter
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- Nov 07, 2020
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
- Life
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- Nov 07, 2020
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
- Design
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- Nov 07, 2020
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
- Good
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- Nov 07, 2020
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
- Long
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- Nov 07, 2020
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
- Copy
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- Nov 07, 2020
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
- Integrity
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- Nov 07, 2020
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
- Handwriting
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- Nov 07, 2020