- Face-To-Face
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- Nov 07, 2020
Morris Hite Quotes
Most Famous Morris Hite Quotes of All Time!
We have created a collection of some of the best morris-hite quotes so you can read and share anytime with your friends and family. Share our Top 10 Morris Hite Quotes on Facebook, Twitter, and Pinterest.
- Last Updated on May 30, 2021
- Plan
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- Nov 07, 2020
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
- Merchandising
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- Nov 07, 2020
Advertising moves people toward goods; merchandising moves goods toward people.
- Damn
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- Nov 07, 2020
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
- Done
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- Nov 07, 2020
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
- Good
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- Nov 07, 2020
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
- Man
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- Nov 07, 2020
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
- Memory
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- Nov 07, 2020
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
- Purpose
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- Nov 07, 2020
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
- Agency
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- Nov 07, 2020