- Conventional Wisdom
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- Nov 07, 2020
John Quelch Quotes
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- Last Updated on May 30, 2021
- He
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- Nov 07, 2020
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
- Brand
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- Nov 07, 2020
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
- Brand
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- Nov 07, 2020
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
- Changes
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- Nov 07, 2020
Consumer behaviour changes in a glacial fashion.
- Family
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- Nov 07, 2020
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
- Coca-Cola
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- Nov 07, 2020
Coca-Cola is an American icon.
- Nov 07, 2020
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
- Food
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- Nov 07, 2020
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
- Rising
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- Nov 07, 2020
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
- Good
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- Nov 07, 2020
When times are good, there is budget available for increased research on secondary products or customers.
- Cement
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- Nov 07, 2020
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
- Political Speech
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- Nov 07, 2020
The FTC doesn't regulate political speech.
- Drink
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- Nov 07, 2020
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
- Business
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- Nov 07, 2020