Jef I Richards Quotes

Most Famous Jef I Richards Quotes of All Time!

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Last Updated on May 30, 2021

Bread
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Nov 07, 2020

Advertising is the 'wonder' in Wonder Bread.

I Believe
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Nov 07, 2020

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Nov 07, 2020

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Like
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Nov 07, 2020

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

Death
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Nov 07, 2020

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Journalism
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Nov 07, 2020

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Lie
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Nov 07, 2020

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Because
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Nov 07, 2020

Advertising is speech. It's regulated because it's often effective speech.

Law
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Nov 07, 2020

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Only
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Nov 07, 2020

In advertising, sex sells. But only if you're selling sex.

Hope
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Nov 07, 2020

Advertising is totally unnecessary. Unless you hope to make money.

Bad
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Nov 07, 2020

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Lose
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Nov 07, 2020

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Children
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Nov 07, 2020

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Nov 07, 2020

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Creativity
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Nov 07, 2020

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Done
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Nov 07, 2020

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Art
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Nov 07, 2020

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

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