- High-End
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- Nov 07, 2020
Food Quotes
Food as comfort, hardship, and honest confession.
This collection spans food's range, from the humiliation of accidentally poisoning a dinner guest to a genuine hardship of not having enough money for basic meals or clothes while starting out. For lighter, image-ready food lines, see Captions.
- Last Updated on May 30, 2021
- Go
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- Nov 07, 2020
Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered.
- Environment
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- Nov 07, 2020
So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?
- Quality
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- Nov 07, 2020
The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.
- People
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- Nov 07, 2020
If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That's why the Chipotle model is so important.
- People
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- Nov 07, 2020
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
- Championing
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- Nov 07, 2020
I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing our mission of making better food accessible to more people.
- Cooking
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- Nov 07, 2020
We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture, sourcing really great ingredients, cooking according to classic cooking techniques, understanding the corresponding economic model and how to tweak that and drive that and provide this really great, new fast food experience.
- Great
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- Nov 07, 2020
We want to make the old fast food model irrelevant. We want to make great ingredients and classic cooking techniques accessible to everybody.
- Great
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- Nov 07, 2020
For too long, great food has really only been available in high-end restaurants and specialty food markets, but Chipotle is making the same gourmet quality food available and affordable so everyone can eat better.
- Company
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- Nov 07, 2020
Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.
- Experience
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- Nov 07, 2020