- Caring
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- Nov 07, 2020
David Droga Quotes
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- Last Updated on May 30, 2021
- Everything
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- Nov 07, 2020
I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.
- Nov 07, 2020
Caring makes you want to work harder.
- People
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- Nov 07, 2020
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
- First
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- Nov 07, 2020
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
- Being
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- Nov 07, 2020
I was always obsessed with being a writer of some sort.
- Proud
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- Nov 07, 2020
I'm proud to say that I'm in advertising.
- Nov 07, 2020
We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
- Happen
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- Nov 07, 2020
The agency is who it is because of many, many, many chapters that needed to happen.
- Good
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- Nov 07, 2020
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
- Business
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- Nov 07, 2020
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
- Great
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- Nov 07, 2020
Do something great that you really believe is great.
- Inspiration
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- Nov 07, 2020
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
- Person
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- Nov 07, 2020
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
- Complimentary
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- Nov 07, 2020
If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.
- Forward
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- Nov 07, 2020
Under Armour is not about the Left or the Right. It's about moving forward together.
- Company
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- Nov 07, 2020
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.
- Go
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- Nov 07, 2020
If we turn on our best, where do we go from there?
- Doing
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- Nov 07, 2020
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
- Mind
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- Nov 07, 2020
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
- Itself
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- Nov 07, 2020
Online is amazing, but it, in itself, is not a solution.
- Nov 07, 2020
I've worked around the world.
- Opportunity
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- Nov 07, 2020
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
- Experience
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- Nov 07, 2020
Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.
- Best Time
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- Nov 07, 2020
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
- Fool
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- Nov 07, 2020
If you don't have reservations, you're a fool. You can't go blind into something.
- Great
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- Nov 07, 2020
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
- Men
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- Nov 07, 2020
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
- Game
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- Nov 07, 2020
Creativity is a game changer. That's true of society, in advertising and in life.
- Great
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- Nov 07, 2020
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
- Edge
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- Nov 07, 2020
Creativity has got to have some edge to it, doesn't it?
- Like
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- Nov 07, 2020
We don't like offending anyone.
- People
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- Nov 07, 2020
We strive to do stuff that connects with people.
- Confidence
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- Nov 07, 2020
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
- Love
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- Nov 07, 2020
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
- Change
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- Nov 07, 2020
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
- People
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- Nov 07, 2020
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
- Clothing
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- Nov 07, 2020
My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.
- Decision
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- Nov 07, 2020
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
- Good
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- Nov 07, 2020
It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
- Best
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- Nov 07, 2020
I think the best way to show appreciation for things going well is to make things better.
- Extensive
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- Nov 07, 2020
There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.
- Most
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- Nov 07, 2020
I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.
- Game
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- Nov 07, 2020
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
- People
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- Nov 07, 2020
Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
- Advertising
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- Nov 07, 2020
We're very much an advertising agency, but it's not about creating ads as we know it.
- Being
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- Nov 07, 2020
Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.
- Problem
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- Nov 07, 2020
We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.
- Passion
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- Nov 07, 2020
Generosity is as much showing your vulnerability as it is your passion for something.
- People
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- Nov 07, 2020
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
- Long
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- Nov 07, 2020
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
- Effort
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- Nov 07, 2020
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
- Media
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- Nov 07, 2020
Before the term 'viral video' came out, we used the mass media to our advantage.
- People
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- Nov 07, 2020
We work in an industry where people invent technology to avoid what we create.
- Like
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- Nov 07, 2020
I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.
- Place
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- Nov 07, 2020
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
- Brand
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- Nov 07, 2020
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
- Great
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- Nov 07, 2020
If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.
- Mean
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- Nov 07, 2020
Just because you can do something, it doesn't mean you need to - restraint is something I admire.
- Person
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- Nov 07, 2020
I am the most competitive person you will ever meet.
- Embarrassed
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- Nov 07, 2020
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
- People
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- Nov 07, 2020
When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.
- Power
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- Nov 07, 2020
Each consumer has the power of their wallet and their voice. They can exercise that.
- Doing
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- Nov 07, 2020
There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'
- Important
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- Nov 07, 2020
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
- Great
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- Nov 07, 2020
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.
- Great
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- Nov 07, 2020
Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.
- Great
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- Nov 07, 2020
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
- Ego
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- Nov 07, 2020
As a typical creative, I am all ego and insecurity!
- Creativity
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- Nov 07, 2020
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.
- Fear
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- Nov 07, 2020
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.
- Look
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- Nov 07, 2020
The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.
- Creative Person
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- Nov 07, 2020
I'm not an executive. I'm a creative person.
- Big
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- Nov 07, 2020
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
- Believe
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- Nov 07, 2020
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
- Ideas
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- Nov 07, 2020
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
- Doing
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- Nov 07, 2020