Angela Ahrendts Quotes

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Last Updated on May 30, 2021

Next
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Nov 07, 2020

I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.

Only
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Nov 07, 2020

I work through teams. It's the only way I know how to work.

Nov 07, 2020

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

Big
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Nov 07, 2020

'Balance' is a really big word for me.

People
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Nov 07, 2020

In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.

I Am
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Nov 07, 2020

You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.

Great
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Nov 07, 2020

Forget luxury; as a great company you have to keep evolving.

Store
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Nov 07, 2020

The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.

Job
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Nov 07, 2020

It is one of the most important parts of my job, showing that you can't do it all.

Chief Executive
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Nov 07, 2020

I don't want to be a great chief executive without being a great mum and a great wife.

Hope
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Nov 07, 2020

Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.

Great
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Nov 07, 2020

I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.

Aspiring
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Nov 07, 2020

I hadn't grown up always aspiring to be a CEO.

Great
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Nov 07, 2020

I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.

Everyone
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Nov 07, 2020

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

Experience
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Nov 07, 2020

I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.

Life
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Nov 07, 2020

You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.

Brand
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Nov 07, 2020

Just because you're a luxury brand doesn't mean you have to have an attitude.

Like
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Nov 07, 2020

Store windows are like landing pages on the website.

Legacy
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Nov 07, 2020

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.

Enrich
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Nov 07, 2020

The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.

Shoes
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Nov 07, 2020

I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you.

People
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Nov 07, 2020

There's seven billion people on the planet. It's not about you.

Care
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Nov 07, 2020

I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?

Great
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Nov 07, 2020

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

Great Relationship
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Nov 07, 2020

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

Media
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Nov 07, 2020

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Assumptions
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Nov 07, 2020

Ask questions; don't make assumptions.

Instincts
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Nov 07, 2020

Trust your instincts and emotions.

First-Hand
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Nov 07, 2020

At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.

Love
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Nov 07, 2020

People love to talk about themselves.

Freedom
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Nov 07, 2020

The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.

Important
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Nov 07, 2020

I've never gone to the Oscars because I can't afford another week away. It is not more important than my husband. It is not more important than my kids.

Need
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Nov 07, 2020

I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.

Energy
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Nov 07, 2020

I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless.

Morning
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Nov 07, 2020

Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy.

Born
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Nov 07, 2020

We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.

Instincts
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Nov 07, 2020

All I have are my instincts. They've never failed me.

Job
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Nov 07, 2020

Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.

Experience
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Nov 07, 2020

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Brand
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Nov 07, 2020

You have to do what's best for the brand.

Great
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Nov 07, 2020

Great design... you won't have a business today without great design.

Online
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Nov 07, 2020

Online, offline, it's gotta be the same.

Hell
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Nov 07, 2020

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

Chop
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Nov 07, 2020

I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.

Need
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Nov 07, 2020

I'm not shy, but I have a job to do. I don't need the notoriety.

Life
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Nov 07, 2020

I don't believe that you are ever done. Is life ever going to stop and stand still? We have to move as fast as the world is moving.

Control
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Nov 07, 2020

We all control our careers. Those choices that you make are so critical.

Know
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Nov 07, 2020

I know who I am. I know what I love.

Me
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Nov 07, 2020

Work has never really been work for me. It's been a natural extension of my life.

Message
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Nov 07, 2020

The purer our message, the more compelling it is to consumers.

Communication
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Nov 07, 2020

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

Browse
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Nov 07, 2020

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.

Digital
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Nov 07, 2020

It's no longer possible to think of the physical and digital as two different worlds.

Forever
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Nov 07, 2020

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Mother
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Nov 07, 2020

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

More
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Nov 07, 2020

I think that the larger and more complex the business gets, I have to listen twice as much as I speak.

Great Leader
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Nov 07, 2020

The sign of a great leader is knowing what you know and knowing what you don't know.

Look
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Nov 07, 2020

I always say that my job is not to think about today. My job is to look around the corner and feel and see what's coming, and then warn everybody else.

Live
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Nov 07, 2020

Ninety-five percent of the time, I put myself in somebody else's position - that's how I live.

Leadership
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Nov 07, 2020

I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.

Job
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Nov 07, 2020

Just put the best person into the job.

Gender
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Nov 07, 2020

It is not about gender, it is about experience, leadership, and vision.

Nov 07, 2020

To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.

Husband
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Nov 07, 2020

My father smoked cigars his whole life, and my husband once in a while does. And when he does, it reminds me of my father. It's a heartwarming thing.

Amazing
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Nov 07, 2020

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

People
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Nov 07, 2020

People don't want to just make stuff. They want to make stuff with purpose.

Feeling
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Nov 07, 2020

We value feeling over knowing, because you can't prove something that hasn't been done before.

Focused
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Nov 07, 2020

Don't stop. Don't slow down. Keep focused.

Me
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Nov 07, 2020

An influencer, to me, is someone who shares their journey - the ups and downs - and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further.

Core
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Nov 07, 2020

At their core, an influencer creates an empowering human connection.

Passion
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Nov 07, 2020

At Apple, we believe that people with passion can change the world.

Opportunity
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Nov 07, 2020

In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.

Design
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Nov 07, 2020

Great design alone isn't going to yield the results investors are expecting.

Me
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Nov 07, 2020

Part of me is very entrepreneurial.

Design
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Nov 07, 2020

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

Nov 07, 2020

Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to.

Devices
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Nov 07, 2020

Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little to develop one's heart.

People
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Nov 07, 2020

Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things.

Language
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Nov 07, 2020

Remember - the universal language is not texted, emailed, or spoken. It is felt.

Control
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Nov 07, 2020

If you can't control everything, you can't control anything, not really.

I Have Learned
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Nov 07, 2020

I have learned to feel my way through life, personally and professionally.

I Have Learned
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Nov 07, 2020

I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.

Indiana
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Nov 07, 2020

I'm from a small farm town in Indiana!

Means
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Nov 07, 2020

In luxury, ubiquity will kill you - it means you're not really luxury anymore.

Educated
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Nov 07, 2020

I was raised in a small town in Indiana and educated at Ball State University.

Company
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Nov 07, 2020

It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.

July
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Nov 07, 2020

When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.

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