- Applying
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- Nov 07, 2020
Alexander Nix Quotes
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- Last Updated on May 30, 2021
- Every Day
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- Nov 07, 2020
Every day we have teams looking for new data sets.
- Corresponding
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- Nov 07, 2020
Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that we have on those hundred thousand people. We'll have a look at what attributes they have in common and then we'll build a model based on that.
- Group
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- Nov 07, 2020
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
- Political
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- Nov 07, 2020
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.
- Look
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- Nov 07, 2020
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.
- Contract
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- Nov 07, 2020
We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.
- Many
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- Nov 07, 2020
Success has many fathers and failure is an orphan.
- Must
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- Nov 07, 2020
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.
- Done
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- Nov 07, 2020
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees in our company whatsoever. We just don't have business in Russia. We have no involvement with Russia, never have done.
- Because
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- Nov 07, 2020
I'm not going to speak about any of our investors or board members at all because we don't.
- Leave
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- Nov 07, 2020
We leave our personal ideologies at the door... We only work for mainstream political parties.
- Everything
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- Nov 07, 2020
As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.
- Political
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- Nov 07, 2020
We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.
- Data
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- Nov 07, 2020
You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook.
- I Am
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- Nov 07, 2020
As a British person, I am unable to give strategic advice to political campaigns in the U.S.
- Message
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- Nov 07, 2020
We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.
- Like
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- Nov 07, 2020
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.
- Depending
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- Nov 07, 2020
Our targeted methods change depending on who you are as an individual, not a model representation of an individual.
- Job
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- Nov 07, 2020
Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.
- Ambition
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- Nov 07, 2020