- Bias
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- Nov 07, 2020
Richard Edelman Quotes
Most Famous Richard Edelman Quotes of All Time!
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- Last Updated on May 30, 2021
- Community
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- Nov 07, 2020
The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.
- Perception
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- Nov 07, 2020
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.
- End
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- Nov 07, 2020
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.
- Family
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- Nov 07, 2020
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.
- Me
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- Nov 07, 2020
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.
- Home
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- Nov 07, 2020
I went to every sports contest for my kids. I turned off my cell phone at 8 P.M. I did have to travel relentlessly and had some nights at black tie events. But when I was home, I was home.
- Fake
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- Nov 07, 2020
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
- Impossible
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- Nov 07, 2020
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.
- Disrupted
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- Nov 07, 2020
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
- Media
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- Nov 07, 2020
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
- Mountain
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- Nov 07, 2020
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain.
- Laundry
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- Nov 07, 2020
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
- Me
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- Nov 07, 2020
My daughters will succeed me as owners of the firm.
- Opportunity
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- Nov 07, 2020
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.
- Equal
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- Nov 07, 2020
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.
- Fueled
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- Nov 07, 2020
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.
- Media
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- Nov 07, 2020
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
- Nov 07, 2020
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
- Love
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- Nov 07, 2020
People go to work at Wall Street firms to make a lot of money. They may not love what they are doing, but the punishing hours and travel are incredibly well-compensated. By contrast, the engineers at technology firms do believe that they can change how we all live.
- More
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- Nov 07, 2020
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.
- Focus
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- Nov 07, 2020
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as cog in the machine, but vital member of a programming team in a race against time and competitors. Wall Street is up-or-out, dog-eat-dog, survival of the fittest.
- Industry
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- Nov 07, 2020
The tech industry should make bold commitments to address pressing societal issues.
- Design
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- Nov 07, 2020
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
- Creative
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- Nov 07, 2020
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
- Flowing
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- Nov 07, 2020
Money is flowing out of traditional advertising into experiential, social, and sports.
- Future
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- Nov 07, 2020
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A vigorous debate on issues is also beneficial. But the dark vision of a world without truth cannot be our future.
- Expressed
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- Nov 07, 2020
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
- Clients
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- Nov 07, 2020
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.
- Gaining
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- Nov 07, 2020
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.
- Father
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- Nov 07, 2020
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
- Father
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- Nov 07, 2020
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to network at public events, to cultivate senior journalists at important outlets, and how to run a profitable P&L. But, more or less, he allowed me to make my own mistakes.
- Family
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- Nov 07, 2020
I want Edelman to remain a family business.
- Follow
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- Nov 07, 2020
There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
- Immigration
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- Nov 07, 2020
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
- Government
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- Nov 07, 2020
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
- Media
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- Nov 07, 2020
Most smart companies should make themselves media companies. That means they put out their own information.
- Doing
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- Nov 07, 2020
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
- Family
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- Nov 07, 2020
I wake up every day, and the family fortune is on the line, and that's a good thing.
- Digital
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- Nov 07, 2020
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
- Integrity
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- Nov 07, 2020
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
- Information
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- Nov 07, 2020
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
- Like
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- Nov 07, 2020
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.
- Journalism
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- Nov 07, 2020
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.
- Clients
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- Nov 07, 2020
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
- Like
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- Nov 07, 2020
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.
- Change
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- Nov 07, 2020
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
- New
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- Nov 07, 2020
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.
- Creative
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- Nov 07, 2020
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.
- Find
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- Nov 07, 2020
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.
- Business Leaders
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- Nov 07, 2020
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
- Goals
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- Nov 07, 2020
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.
- Dignity
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- Nov 07, 2020
I completely disagree with Arthur Brooks of the American Enterprise Institute on the need for dignity in the marketplace instead of the social safety net, but he is a very persuasive character.
- Best
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- Nov 07, 2020
Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar Jeffrey Rosen speak about George Washington and Newt Gingrich and the original intent of the Second Amendment.
- Management
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- Nov 07, 2020
Gender parity in management is a necessity.
- Problems
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- Nov 07, 2020
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.
- Investment
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- Nov 07, 2020
The question for every Olympics is whether the giant investment will pay off in the future.
- Nov 07, 2020
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
- Feeling
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- Nov 07, 2020
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
- People
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- Nov 07, 2020
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
- Business
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- Nov 07, 2020
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better for business, better for our people, and better for our government institutions.
- Media
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- Nov 07, 2020
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
- Climate Change
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- Nov 07, 2020
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.
- Attitude
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- Nov 07, 2020
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
- Community
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- Nov 07, 2020
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
- Bigger
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- Nov 07, 2020
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
- Creative
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- Nov 07, 2020
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
- Ale
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- Nov 07, 2020